The investment in fashion operator Americana and its Hooch and Bench brands, was anything but textbook. While others saw a company with brand confusion and no clear growth strategy we saw an unconventional investment opportunity with the opportunity to back two really talented people.
Real Situation /
Real Difference & Results /
We designed an organisational structure that fitted around the needs of the founders and turned a local clothing label into a global fashion business. We provided the glue that held the fabric of the company together – creating the right environment for rapid international growth without crowding out the talents of the two founders.
“I look back fondly on a dinner in Munich early in the investment. Simon Hague and I had just persuaded Hanjo Argendorff to join the Americana journey and head up Export Sales. We knew we had a nugget in the Northern European opportunity and the meeting of minds was a special moment.” Mark Turner, ISIS
- Rolled out expansion programme across Europe, North America and Asia.
- Turnover tripled from £25m in 2002 to £80m in 2007.
- An eightfold return on investment (these returns include the proceeds of refinancing in 2004 and 2005).
- A coherent strategy and new brand positioning.
- Investment in IT, financial systems and warehousing ensured the business could handle forecast growth.
- Chairman, MD and FD appointed. Second tier management team strengthened.
Business established headquarters in Manchester
Turnover £25 million, design team of 2, 1% of revenues came from outside the UK
ISIS back £20 million Buy Out, backing 2 founders Nayaf Marar and Simon Hague. 118 employees, products sold primarily to UK retailers, European sales commenced
FD, Chairman and MD hired
Re-financings and significant investment in operating platform
Design team of over 30
ISIS sells Americana. Grown to 350 employees, turnover £80 million, 14% of revenues came from outside the UK. Generated an investment return of 8x