On the Beach
Sector |
Consumer |
|---|---|
Status |
In Portfolio |
Deal Type |
Replacement Capital |
On the Beach, an online retailer of beach holidays, was established in 2004 and has quickly grown to become a leading player in the online travel market. It provides consumers with a huge selection of flights and over 30,000 hotels from which to choose and build their holidays online.
On investment in November 2007, On the Beach was experiencing significant levels of repeat custom from its satisfied customer base and was experiencing growth through word of mouth and recommendation as well as its online marketing activities.
"We have come a long way in the last three years, growing passenger volumes to over 200,000 from a standing start. Now the time is right for the next phase in the company's development. ISIS was the clear choice for us. Their understanding of the sector enabled us to build a great relationship with them quickly. They have introduced us to exceptional industry contacts, two of whom we have already added to our Board. We are delighted to have ISIS as a supportive and innovative partner for the exciting times ahead."
Simon Cooper, CEO
Timeline:
2007 ISIS invests in On the Beach