Birmingham based Inspired Thinking Group (ITG) provide services that help marketing departments operate more efficiently. This includes outsourced print management services to major retailers and branded businesses. The business was formed in 2009 by CEO Simon Ward, formerly Commercial CEO of St Ives plc, following his acquisition and integration of three independent Birmingham based marketing businesses.

In June 2010 ISIS invested in ITG, supporting Management in its acquisition of Total Marketing Service.

The acquisition by ITG of TMS enables the business to enter the fast growing market of workflow management systems. TMS's proprietary "MediaCentre" software allows marketing departments to significantly improve their campaign planning, content control and print management.

Management will use the combined ITG and TMS as a platform to introduce additional innovative services to their customers with the aim of improving efficiency and effectiveness across all areas of a marketing department.
 

"ITG is a dynamic, ambitious business that is pushing back the boundaries of traditional marketing. To do this we need an agile business culture and ISIS have supported this culture superbly." Simon Ward, ITG.

"Simon and his team have successfully combined their industry experience with a fresh and responsive approach to the challenges faced by their customers. They learn by solving problems for customers. The acquisition of TMS represents the first stage on an exciting new phase of growth for the business. We are pleased we have the opportunity to partner with them." Charlie Robinson, ISIS.

Timeline:

- 2009  Business formed by Simon Ward

- 2010  ISIS invest in ITG