Enigma Travel Group

Sector
Consumer
Status
Realised
Deal Type
Secondary Buy-out

The UK's leading independent ski tour operator focussed on the chalet market, catering to families and adult groups through the Esprit and Total brands.

With a loyal customer base, Enigma doubled turnover in three years and created a presence in the specialist Santa's Lapland market. To assist further growth, ISIS invested an undisclosed sum in 2006.

"We have enjoyed and appreciated the support and challenge from ISIS over the last 4 years, which has helped Enigma go from strength to strength."

Peter Dyer, Founder & Chairman

"We are very pleased with our successful investment in the Enigma Travel Group and delighted to have shared the latest 4 years of the Enigma team's journey with them. The business has developed very well and the enlarged group is ideally placed to continue its leadership in the ski market."

Daniel Smith, ISIS

Timeline:

2001 Enigma Travel Group founded by Peter Dyer. Esprit Ski acquired.
2002 Ski Total acquired
2006 ISIS invest in Enigma
2010 Enigma acquired by Hotelplan UK, the parent company of specialist tour operators Inghams and Inntravel